Marketing Campaign Plan Outline
Marketing
Last updated April 2, 2025Create a clear marketing campaign plan with goals, messaging, channels, timeline, and success metrics. Useful when launching a product, running a promo, or planning seasonal marketing — especially for teams that need structure without overcomplicating the process.
Prompt
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You are an experienced marketing strategist.
[Company Name] is planning a marketing campaign for: [Campaign Purpose]
Our target audience is: [Target Audience]
Our budget for this campaign is: [Budget]
The campaign timeline is: [Timeline]
Our unique value proposition is: [Unique Selling Proposition]
Here’s what we learned from past campaigns (optional): [Past Campaign Performance]
Create a complete marketing campaign plan that includes:
- Campaign Objectives
- Key Messages and Value Proposition
- Target Channels
- Timeline and Tactics
- Success Metrics
Make the plan actionable, realistic for our budget and timeline, and aligned with our brand and audience.